Big businesses have more money and more staff for their digital marketing strategies, but digital marketing is no less important for small businesses, and with fewer resources, they may need to be smarter about how they market digitally. This becomes even more important for entrepreneurs who are sole traders. Owners of small and sole-trader businesses […]
Inbound marketing can be done on a budget, but a caveat is needed. Doing something on a budget doesn’t mean doing it halfheartedly. Too often, businesses hear “inbound marketing” or “social media” and assign an already-overworked employee to put up Twitter and Facebook accounts which then end up neglected, giving the impression of a company […]
The Internet has changed the way businesses market themselves. Content marketing has become a buzzword, but all too often, businesses still neglect to provide customers with valuable content. The focus is on driving customers toward the website or social media pages for a business, but little is actually there for the customers once they arrive. […]
The idea behind inbound marketing is that the customer comes to the business. If that sounds counterintuitive, it’s only because we are so accustomed to the idea that bombarding people with blatant advertising is the best way to ensure our message gets out there. Does Inbound Marketing have real value? Inbound marketing suggests that there […]
From words and phrases like content marketing to social media marketing to pay-per-click and SEO, the brave new world of the Internet has given rise to entirely new approaches to advertising and marketing as well as unfamiliar jargon to describe those approaches. Digital marketing is a kind of umbrella term for this new approach. It […]